Major Competitors Essay Example | Topics and Well Written Essays - 1250 words

Major Competitors - Essay Example Smith & White maintains several strengths as a multi-national company. First, the business has a well-diversified product line including professional and consumer products which provide for higher sales revenue from multiple, international consumers. The company’s brand strategy is also a significant strength due to the unified brand messages which gives S&W dominant market share globally. The company further has already established brand equity, which means that customers recognize the company brand names and many prefer them. This gives the company powerful marketing edge. S&W products also have a quality reputation in the retail sales environment as Big Box retailers stock its products which give them more selling exposure. Weaknesses at S&W include financial issues such as costs associated with high labor in areas where old manufacturing plants are still being utilized. There is also market confusion regarding consumer and professional products, meaning that the two categories of products are not being distinguished or differentiated properly. Distributors also create weaknesses because the ones which S&W uses have a dominant position in the supply chain and take advantage of this position. The company’s sheer size, also, creates weaknesses for the company as it is not able to respond quickly enough or efficiently enough when rapid changes are occurring in the market. The cordless market is also growing quickly, however S&W does not have a very big market presence in the cordless product area, making this another weakness at the company. There are many opportunities for S&W, the first of which is to begin focusing areas of the business on the development of cordless professional and consumer products to gain a larger presence and earn higher revenues there. Secondly, S&W maintains opportunities to develop an appropriate rapid change training and development seminar to allow staff

Purchase Journal Case Study Example | Topics and Well Written Essays - 500 words

Purchase Journal - Case Study Example Less attention on the goods and products needed for daily use. This creates pressure on the budget and sometimes the expenditure is not well planned. If goods for day to day use are not bought regularly and in a planned way, serious problems in consumption patterns may arise. The individual has spending power, but he is reluctant to buy the food products, fruits, vegetables, detergent, etc. This may give rise to health and hygiene problems. In the case too much money is spent to buy branded goods, there will be no funds left for medical emergencies, sudden price hike, etc. The expenditure is already high, so funds are being exhausted rapidly. It is necessary to revise the present purchase pattern. If the present purchase pattern is maintained, it will simply lead to financial mismanagement. However, the problem appears to be at a preliminary state. There is too much tendency of buying expensive, branded goods (this tendency can be checked, of course). No plan for significant savings discernable. More attention is needed on the daily expenses. The daily expenses must be focused to obtain a quality diet. Bank deposits or suitable investments at small scale are a good savings option. There should be more planning for a more economic living. The plans may include proper fund allocation, stoppage of buying expensive and sometimes unnecessary goods, investment in saving scheme,